Confidence
that tastes
good.
The Red Bull of self-care. Intimate wellness at full volume — humor, color, a wink.
For website and social teams: how it looks, feels, and sounds. If a line or frame would live in a quiet supplement aisle, push it until it doesn’t. Reference decks we are stealing from: the library.
01 · Positioning
Sweet Spot exists to make intimate wellness a power move, not a private worry. The category whispered. We talk at full volume.
High-voltage
Bright, high-exposure, saturated color-block. Kinetic — not pastel stillness.
Texture
Wetness, juiciness, condensation, ice, sun-kissed skin. Product always looks alive.
Voice
Confident and funny. Never clinical. Never ashamed.
Everyone
Athletes, couples, singles. Not one narrow lane. Real reviews, not medical theater.
Everyone thinks about this. Nobody talks about it.
Locker-room volleyball banter about eating pineapples by the dozen became one question: how to taste better, down there. Then a daily capsule — no binge required. Sweet Spot removes that quiet worry so you show up confident in every intimate moment — on your terms.
02 · White space
| Player | They are | We differ |
|---|---|---|
| Lemme Purr | Pastel girl’s-girl, celebrity, FTC heat | Humor + real reviews. Careful claims. |
| Uro | Pharmacy, muted, data-led | Same credibility. Personality, never sterile. |
| Love Wellness | Soft pink sisterhood | Electric pink / blue / chartreuse. Couples + him too. |
03 · Voice
Confident. Playful. Bold. Not: clean, precious, or edgy-for-edgy. When loud and witty fight, loud wins.
Do
“Your partner has been asking questions. We’re not saying anything.”
“Clean ingredients. Real results. You’re welcome.”
“Three days in. He hasn’t stopped. Coincidence? Sure.”
“Freshness, balance, and confidence from the inside out.”
Don’t
“Get ready for the best sex of your life.”
“It’s so important to take care of your intimate health every single day.”
“OMG you NEED this it literally changed my life!!!”
“Supports optimal vaginal microbiome pH levels…”
Always
fresh, balance, sweet, confidence, down there, chemistry, from the inside out, juicy, clean, your body, taste better, smell like a snack, For Her / For Him, pH-Friendly, probiotic-friendly, #StayJuicy, #TasteTheSweetSpot
Never
vagina / vaginal, odor problem, discharge, fishy, infection, cure / treat / diagnose, probiotic (alone), gross / nasty / broken, raunchy, all natural
pH-Friendly not pH-Balanced. Emoji: 🍍 🍯 ✨ 💧 🫧 — max 2–3, end of line only. Green = This/Not That. Yellow = Adrienne. Red = graphic, medical, self-hate → drop.
04 · Color
Cool-toned, electric, closer to vitaminwater fuchsia than warm rose. Launch leftovers on the shop (Her #FA009E, Him #0D56F9) move toward these cores.
05 · Type
Archivo Black
Display / heroes / CTAs / social titles. Premium alt: PP Neue Montreal Bold, Neue Haas Unica Black.
Fraunces for About, blogs, pull-quotes.
Inter or General Sans for body, nav, forms.
Caveat / Permanent Marker — social accent only, never body.
Instrument Sans
Shopify heading + body. Weights 500 and 700 preloaded. This is what .com actually ships.
Spline Sans · display
Akshar · headings
Figtree · body
Inter is loaded but not default. Caveat is the wink. Ignore Filson Pro / Kefir (Javy leftovers).
06 · Photoshoot
Indoor
High-key, high exposure, soft minimal shadows. Beauty-counter / soda-commercial. Flat saturated seamless: pink, chartreuse, or blue. Occasional two-tone split. Glossy/wet, ice, droplets, fruit. Studio-crisp. Never soft-focus.
Outdoor
Full daylight or golden hour. Flare and sparkle welcome. No overcast. Pool, beach, patio. Water in frame. Ice, citrus, pink floats, striped towels, wet product. Indoor shoot that stepped outside — not a softer brand.
Style rule for any AI tool or photographer: high-key only. Palette only those hexes + black/white. Crisp hard-edged color. Texture adds juice, not clutter.
07 · Characters
Dewy, pink lip, smirk, athleisure or going-out pink/white/black.
Fade, stubble, blue/black tee, handled half-smile.
In motion, color-block, never static.
Close beard, henley, knowing smirk.
Androgynous, oversized tee, calm gaze.
Wet-look, laugh, linen/swim, pineapple DNA.
08 · Pack + lineup
For Her $24.99 — cranberry + pineapple daily blend
For Him $24.99 — pineapple-forward vitality
Partner Pack $47.99 — both formulas
Intimate Wipes $9.99 — aloe, on-the-go
Daily Duo Wash $14.99 — 2-in-1 cleanse + exfoliate
Going forward: direct-print like an energy can, not a clinical wrap. Pink/blue for Her/Him. Chartreuse for wipes and drops. Pineapple mark on cap/seal. Shoot the cyan wash you have — don’t fake future pink.
09 · Content pillars
01 Awareness
Bold product. Color-block flats. Ingredient fruit. Her vs Him. Punchy statements.
02 Consideration
Life when you’re not thinking about it. Stacks, UGC, morning routine, man-on-the-street.
03 Retention
Straight from the reviews. BTS. Founder VO. Funny review reactions. Milestones.
Bio: Confidence that tastes good · Daily supplements for freshness, balance + chemistry · Vegan. Clean. pH-approved.
10 · Website imagery (start here to generate)
Full prompts live in the imagery bible and Riverflow page. Homepage first: HP-01 Mia hero, then four matching tiles HP-03–06.
| ID | Page | Shot |
|---|---|---|
| HP-01 | Home hero | Mia, pink seamless, For Her bottle, copy left |
| HP-02 | Home alt | Sol outdoor, wet bottle, ice, pineapple |
| HP-03–06 | Home tiles | Her / Him / Wipes / Wash, same camera, color-coded |
| HER-01–05 | For Her PDP | Studio, overhead, lips, bathroom open-cap, ingredients |
| HIM-01–03 | For Him PDP | Blue studio, Jordan vanity, Marcus evening |
| WP-01–03 | Wipes | Wet pack, sunset in-hand, Ren |
| WASH-01–04 | Daily Duo | Cyan bottle as-is, shower, ingredients, Mia stack |
| CP-01 | Couples | Pink/blue split, both bottles |
Red Bull test
Does this feel like a jolt — or a quiet supplement aisle?
If it’s the aisle: push color, texture, motion, or the line until it isn’t.