Taste The Sweet Spot — Brand Guidelines (Happy Viking structure)

Introduction

Sweet Spot is your hardest-working daily ritual: a candy-colored capsule that checks the box for freshness, balance, and confidence — and activates the version of you that doesn’t whisper.

Everyone thinks about this. Nobody talks about it. We do. Loud, juicy, a wink. The Red Bull of self-care.

⇢ Positioning ⇢ Voice ⇢ Logo ⇢ Color ⇢ Typography

⇢ Visual devices ⇢ Photography ⇢ Packaging ⇢ Applications

In the long term, this helps you decide. In the short term, it is the brief.

Confidence that tastes good.

Taste The Sweet Spot is the daily intimate-wellness capsule for people who want chemistry without the pharmacy hush. We take a time-tested locker-room rumor (pineapple) and turn it into a product you can actually take.

Happy Viking’s archetype was The Sidekick. Ours is closer to the loud friend who says it first. We don’t hide behind the Hero. We are the jolt.

Brand personality

BraveLoudWittyFearless

Communicates the leap it takes to say this out loud, and the strength to keep taking it.

KnowledgableIntentionalTrustworthyClean

We synthesize the science so the customer doesn’t have to. Facts live on the back panel.

AuthenticSupportiveHonestHuman

No one is perfect and every day looks different. We’re here for the stories, not the shame.

OptimisticLivelyPositiveInspirational

It’s in the name. Good vibes are the product. We go out of our way to share them.

Brand values

Quality

The better you take care of the chemistry, the better you show up. Capsules are bright yellow. Pack is Soona-true.

Positivity & determination

Believe you’ll win the day. We share that morsel of optimism every chance we get.

Balance

Health looks different for everyone. Freshness, balance, confidence — not a diagnosis.

Why voice matters

Our voice is punchy and potent. If there’s one thing this brand cannot be, it’s quiet. We unlock personal power — as fierce as a smirk, as subtle as the glow after water and a capsule.

We speak in first person plural. Copy comes with questions, pauses, smiles, surprises. Like talking to an expert on a commercial break. Real talking-out-loud stuff.

Our tone mantras

1 · Say more with (a little bit) less

Keep it short. Punchy and powerful — not strict minimalism. Stay focused, have fun.

2 · We’re for the factually inclined

Numbers can be headlines. “Food” becomes “pineapple, cinnamon & cranberry.” Informative without over-explaining.

3 · You can hear our smiles, really

Candid, not careless. Uplifting, not toxic positivity. Powerful, not grind-culture.

Developing tone

Candid but not… careless · fluffy · blunt-cruel

Well-grounded but not… stodgy · science-y · overly dry

Uplifting but not… naive · sentimental · toxic positivity

Powerful but not… aggressive · intimidating · grind culture

Not this

Corny or cheesy. Sterile and austere. “Supports optimal vaginal microbiome pH.”

But that

Locker-room volleyball banter that became a daily capsule. “Taste better down there.”

Always: fresh · balance · sweet · confidence · down there · chemistry · from the inside out · juicy · clean · pH-Friendly · #StayJuicy

Never: vagina (in ads) · odor problem · infection · cure/treat/diagnose · all natural · pH-Balanced · graphic/self-hate

The wordmark is the visual foundation of the brand and the most critical component of the system. Geometric letterforms, constructed like building blocks. White and black versions are balanced separately — don’t mix them up.

Download Logo

taste the
sweet spot

Sentence case. Archivo Black. Never all-caps on the wordmark (section titles in this book are the exception — that’s the Megazoid move). Never a new script. Pineapple seal stands alone only when the brand is already established.

Clear space

The minimum allowed clear space is based on the width of the “t” in taste. Exceed this where possible, especially near copy. Packaging is the exception — photography may sit closer.

taste the
sweet spot

Incorrect logo usage

Never flipped, twisted, or changed in a way that affects the original mark. Brand colors only. Clear space always.

taste the
sweet spot

Don’t stretch

taste the
sweet spot

Don’t rotate

taste the
sweet spot

Don’t use unapproved colors

taste the
sweet spot

Don’t outline

taste the
sweet spot

Don’t apply shadows

taste the
sweet spot

Don’t use gradients

The palette is vibrant, bold, and inspired by the lineup — not a spa. Happy Viking anchored color in flavors. We anchor color in products.

Pair Her with pink. Him with blue. Wipes / wash wink with chartreuse. Colors from different “flavors” should not be mixed as two equal heroes except the Partner Pack split. When we want restraint: black and white.

Brand-book primaries

Her / Pink core

HEX: #FF00B4
RGB: 255 / 0 / 180
CMYK: 0 / 100 / 29 / 0

Him / Blue core

HEX: #00A8FF
RGB: 0 / 168 / 255
CMYK: 100 / 34 / 0 / 0

Wipes / Chartreuse

HEX: #D9E718
RGB: 217 / 231 / 24
CMYK: 6 / 0 / 90 / 9

Ink

HEX: #000000
RGB: 0 / 0 / 0

Secondaries

Pink light

HEX: #FF59CE

Pink deep

HEX: #B3007E

Blue deep

HEX: #0076B3

White / cream

HEX: #FFFFFF · #FAF7F5

Live tokens on tastethesweetspot.shop — also show these

The Next shop currently ships a slightly different set. Until we migrate, both are true. Don’t mix a book hex and a shop hex in one asset.

--brand-her

HEX: #FA009E
Where: .shop CSS

--brand-him

HEX: #0D56F9
Where: .shop CSS

--brand-teal

HEX: #108474
Where: .shop wash / accents

--brand-ink

HEX: #252525
Where: .shop body

Use white text over photography. Color text over photos only if white fails contrast and the image is similar in tone to that color’s pairing. Don’t pair Her pink with Him blue as two equal fields except the Partner Pack split. Don’t use gradients or mixed color fields.

Happy Viking used two faces: Megazoid (short, mighty, all-caps) and Aeonik (the workhorse). We have the same job — but the live sites currently ship different stacks. This chapter shows every face that is actually on tastethesweetspot.com and tastethesweetspot.shop, then the target book stack.

Live · tastethesweetspot.com (Shopify)

Instrument Sans

Shopify preloads Instrument Sans weights 500 and 700. Heading and body on .com are this one family. No Akshar, no Spline, no Figtree on the Shopify storefront as of this scrape.

Confidence that tastes good.

Instrument Sans 700 · .com heroes / H1 · sentence case · tracking −3%

Daily capsules. Freshness, balance, chemistry.

Instrument Sans 500 · .com subheads

Body on tastethesweetspot.com. Product copy, policies, cart. One family, two weights. If you design for Shopify, start here — not with the .shop stack.

Instrument Sans 400/500 · 16px · leading 150% · sentence case

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Live · tastethesweetspot.shop (Next)

layout.tsx loads four Google faces. globals.css assigns roles. Caveat is imported for accents. Filson Pro + Kefir still exist as leftover Javy landing CSS — not brand, do not use on new work.

Spline Sans — display

.font-display · --font-spline · weights 300–700 · campaign lockups on .shop

Akshar — headings

h1–h4 and .font-heading · --font-akshar · 300–700 · letter-spacing −0.02em

Figtree — body. Default on body. PDP prose, nav, buttons that aren’t display. Weights 300–900 are loaded.

body / --font-sans · --font-figtree · 16–18px · leading 1.5–1.7

Inter — loaded as --font-inter. Used on some LP clones and forms. Not the default body.

layout.tsx Inter 400–700

Caveat — the wink. Social, notes, never body.

globals.css import · 600/700 · max a line, never a paragraph

Do not specify for new brand work: Filson Pro, Kefir (Javy CS01 / LP51 leftovers on .shop). They are not Taste The Sweet Spot.

Target · this brand book

When we unify the two sites, this is the stack — Happy Viking’s Megazoid + Aeonik mapped onto faces we actually own on Google Fonts.

Impact headlines

Archivo Black = Megazoid role · regular only · tracking −4 · leading 85% · ALL CAPS for short mighty lines · sentence case for the wordmark

Pull-quote / About / human after the shout.

Fraunces 500 italic · 36–42px · leading 115%

Long headlines

Inter Bold = Aeonik Bold · tracking −15 · leading 100% · sentence case

Short body + callouts

Inter Medium · tracking −10 · leading 120% · sentence case

Long body. Locker-room volleyball banter about eating pineapples by the dozen became one question: how to taste better, down there. Then a daily capsule — no binge required.

Inter Regular · tracking −10 · leading 150% · sentence case

Web & social tags

Inter Bold · tracking −10 · leading 130% · sentence case for tags, uppercase for tiny labels

Two faces per asset, max. Archivo Black does not set paragraphs. Chartreuse is never body text.

Type tester · every live face, same line

Instrument Sans · .com

Spline Sans · .shop display

Akshar · .shop headings

Figtree · .shop body

Inter · .shop loaded / book body

Archivo Black · book display

Fraunces italic · book quote

Caveat · .shop + book wink

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 . , ! ?

Happy Viking’s building blocks: geometric shapes as windows for photography, type as a block, rounded corners and a consistent gap. We steal the system. Our blocks are pink / blue / chartreuse / ink.

Simplicity is the rule. Limit the number of blocks to no more than three per composition.

How to

Step 1. Establish margins and grid.
Step 2. Create simple shapes along the grid — one or two blocks.
Step 3. Add messaging and imagery.

taste better
down there

Rounded corners: neither too sharp nor too round (this book uses 22–28px). When two blocks sit next to each other, they are separated by a gap — here, 12px plus a 3px ink stroke. Keep stroke and radius consistent across mobile, digital, and print.

Bright, bold, optimistic. Strong contrast. Minimal styling. Product against simple fields. People captured in the moment — on or off the court, at the sink, in full sun.

People. Everyday heroes. Diverse. Candid, inspiring, positive. Mid-ritual, not a catalog stare.

**Ingredients / still.** Lightly styled with fruit and ice if anything. Close-up of pineapple, capsules, water.

Settings: in the bathroom · amongst fruit and ice · outside in daylight · against simple color fields. Not cheesy. Not clinical. Not overcast.

Packaging is where type, logo, and photography come together into a heroic, proud presence. Big identity, photography module, flavor/product color. Format stays consistent; color and product shot change.