Website imagery bible

Confidence that tastes good

Full-bleed. Mia three-quarter, hard sun or strobe, electric pink seamless behind. She holds the exact For Her bottle at chest height, label readable. High exposure, wet-look skin optional. Copy sits left or on a black bar — leave 40% empty.

Ultra-clean commercial hero. Mia, 27, dewy skin, bold Sweet-Spot-pink lip, self-assured smirk, direct eye contact. She holds the exact Soona For Her bottle, white cap on, label to camera (sweet spot / taste better / 'down there'). Bright high-key strobe, almost no shadow. Background: solid Sweet Spot Pink #FF00B4 seamless. Tight but leave left third empty for headline. No glass, no extra products.
MUST keep the bottle exact. DO NOT rewrite the label. DO NOT pastel.

Same energy, stepped outside

Sol, wet-look, pool or patio, bottle with condensation, ice and pineapple in foreground, pink float bokeh. Should feel like HP-01 walked into the sun — not a softer brand.

Sun-kissed woman 29, beachy waves, genuine laugh, wet-look skin. Exact For Her bottle beaded with condensation in the foreground on a small table, sitting, label sharp. Hard tropical sun, sparkle on water, pink pool float and striped towel out of focus. Saturated pink vs pineapple yellow. Product is the hero; she is secondary.
MUST keep product exact and sitting. DO NOT overcast. DO NOT add a cocktail.

Shop grid: Her / Him / Wipes / Wash

Four matching stills. Same camera height, same hard strobe, color-coded seamless. Bottle/pack sitting, wet, fruit of that SKU only.

HP-03 For Her: glossy pink #FF00B4 seamless, pineapple rings + cranberries, exact Soona women’s bottle, cap on, overhead or 3/4.
HP-04 For Him: glossy blue #00A8FF seamless, pineapple + lime, exact men’s bottle.
HP-05 Wipes: glossy chartreuse or pink, exact Juicy Wipes pack, condensation, pineapple wedges.
HP-06 Wash: glossy blue #00A8FF seamless, aloe + calendula + citrus slices (from the real wash flat lay), exact Daily Duo cyan bottle, droplets on the bottle.
MUST keep each pack exact. Same lighting family across all four.

Stay snackable

Ren or Mia, hand holding exact Juicy Wipes pack, peeling into a wipe, hard strobe, pink seamless. Pack large in the right third. Left empty for copy. Wet pack, pineapple wedge.
MUST keep JUICY WIPES type exact.

Real results, not medical

Three tight portraits, high-key, smirk not grimace: Mia, Jordan, Marcus. No product, or tiny bottle in lower frame. Used behind pull-quotes. Not stock-smile.

Exact Soona women’s bottle, 3/4, glossy pink floor, fluted pink paper, pineapple + cranberry + cinnamon. Cap on. Hard strobe. Real shadow. (The overhead coral plate that already worked is HER-02.)

Straight overhead. Bottle center of glossy pink or coral plate. Pineapple rings, cinnamon, cranberries. Hard strobe.
MUST keep lowercase "taste better" and the three real bullets. DO NOT add FOR WOMEN or TASTE THE MAGIC.

The sky shot that already worked: freckles, eyes closed, one yellow-green capsule at lips, empty blue sky. No bottle, no glass.

B1: Mia, towel turban, twisting the cap on the exact bottle at a bright vanity. Then B2: one capsule in the palm, cap on the marble. High-key, not spa-beige.

No bottle required. Pineapple cross-section, cranberries, cinnamon sticks, water droplets, pink seamless, hard strobe. Juicy wet texture. For the ingredient grid.

Exact men’s Soona bottle, 3/4, glossy blue #00A8FF floor, fluted blue paper, pineapple + lime. Cap on. Hard strobe.
Alt: Jordan’s hand on the cap, same set, label readable.

Jordan at a bathroom vanity, low-key confidence (not gym-bro). Exact For Him bottle beside a simple water glass only — no protein tub logos. Hard high-key light. He is putting the capsule in his mouth or twisting the cap. Daily, not a performance.

Marcus, henley, knowing smirk, exact bottle in hand at a blue color-block wall. Hard strobe. Partner-noticed confidence, not locker-room.

Exact Juicy Wipes pack, wet, on glossy pink, fluted pink or chartreuse paper, pineapple wedges. Hard strobe. Pack sitting.

Hand holds the exact pack over peeling white wood, candy sunset, pineapple. Pack in the hand — the shot that already worked photographically.

Ren, oversized white tee, calm smile, pulling one wipe from the exact pack. High-key white bathroom. Inclusive, not gendered-pink-only.

Exact cyan Daily Duo bottle (direct-print magenta type), 3/4 on glossy blue #00A8FF or white, droplets on the bottle, aloe + calendula + citrus around it. Hard strobe. This is the pack-shot version of the flat lay you already have.
MUST keep DAILY DUO INTIMATE WASH and TASTE THE SWEET SPOT exact.
DO NOT recolor the bottle pink even though the deck says future pink — shoot the units you have.

Use the wet-shoulder frame you already shot as the north star. Additional: Mia or Ren in shower light, high-key not yellow tungsten, foam on skin, exact bottle in hand, label readable. Hard strobe fill.
DO NOT steam out the type.

The overhead you already have (aloe, calendula, citrus, water droplets, white). Shoot a pink-seamless variant too so it matches Her/Wipes color-block if needed.

Mia, towel turban, pink lip, exact wash bottle + For Her capsules in the other hand (the bathroom wink frame). High-key. Both labels readable. Stack story: inside + outside.

Both exact bottles standing together, pink and blue color-block split behind them, pineapple in the middle. Hard strobe. No faces required for the pack shot.
Lifestyle alt: Mia and Jordan in frame but not performing romance — two people getting ready, each with their bottle, high-key bathroom, smirk not smolder.

Archivo Black / existing wordmark white on #FF00B4. Pineapple mark small. No photos. For OG default and about header.

Volleyball / locker-adjacent energy without a team logo: Sol biting pineapple, hard sun, chartreuse linen, juice on the lip. Not a stock beach. This is the "pineapple binge became a capsule" story.

Nova mid-laugh, color-block pink/blue, exact For Her or bundle in hand, kinetic. Used for ads and homepage takeover.