Taste
The Sweet
Spot
The Sweet
Spot
Prepared from the Happy Viking book · September 2026
These guidelines set the stage for bringing the Taste The Sweet Spot brand into the world. Use this resource as a framework for developing new communication across all touch points.
Taste The Sweet Spot is your hardest-working daily ritual that helps check the box for freshness, balance, and confidence. It takes whatever form you need it to — capsule, wipe, wash — to activate the version of you that doesn’t whisper.
Taste The Sweet Spot is your hardest working daily ritual and helps check the box for chemistry, freshness, and confidence. Your new sidekick takes whatever form you need it to to activate the version of you that shows up.
Because locker-room volleyball banter about eating pineapples by the dozen became one question: how to taste better, down there. Then a daily capsule — no binge required. Intimate wellness at full volume. Humor, color, a wink. The Red Bull of self-care. Our powders-and-shakes analog is a bottle you can actually take, made for people who want chemistry without the pharmacy hush.
Taste The Sweet Spot is your hardest working daily ritual of the day1 that helps check the box2 for freshness, balance + chemistry3 to activate the most confident version of you.4
Loud · Witty · Fearless
Communicates understanding of the leap it takes to say this out loud, and the strength it takes to stick with it.
Intentional · Trustworthy · Attentive
It’s a lot to digest, but we work hard to synthesize and simplify the facts for our customers.
Supportive · Compassionate · Honest
No one is perfect and every day looks different for everyone. We’re here for your stories and hope to encourage you, every step of the way.
Lively · Positive · Inspirational
It’s in our name, and runs through our veins. Good vibes are important to us, and we go out of our way to share them with others.
The better you take care of the chemistry, the better you show up and feel.
Believe in yourself and love the challenge to let your inner smirk shine.
Don’t forget to stay in tune with your body and your mind. pH-Friendly, not pH-Balanced.
The Taste The Sweet Spot wordmark is the visual foundation of the brand and is the most critical component of our brand system. Note that white and black versions of the logo have been provided — these have been individually balanced to ensure legibility and proper contrast depending on their background color and context. Please be sure that you don’t mix them up!
The wordmark stands bold and proud. Its geometric letterforms are constructed from building-block shapes over a grid. Archivo Black, sentence case.
The minimum allowed clear space around the wordmark is based on the width of the “t” in taste. Exceed this distance where possible, especially when placing the logo near copy. There are some exceptions (like on packaging) where bringing photography close to the logo is appropriate.
The registered trademark icon should be scaled down when the logo increases in size, and scaled up when the logo is smaller. Refer to these examples when using the trademarked logo.
The logo should never be flipped, twisted, or changed in any way that affects the original crafted mark. Ensure to use only brand colors and the provided clear space boundaries.
Don’t stretch
Don’t outline
Don’t apply shadows, effects, or patterns
Don’t use unapproved colors
Don’t rotate
Ensure proper contrast between logo and image
Brand Typefaces
Our Megazoid. A raw, geometric sans. It captures the idea of building blocks in a bold, heroic way. Used for short, but mighty, headlines. Exercise restraint on using it for long headlines because of legibility.
Our Aeonik. Neo-grotesque workhorses. Inter is the book default. Instrument Sans is what tastethesweetspot.com actually ships. Figtree is body on tastethesweetspot.shop. We default to Bold for long headlines.
Type Hierarchy
Live sites — show these too
The Taste The Sweet Spot palette is vibrant, bold, and inspired by the lineup. The various codes of our colors in different mediums are outlined below.
Color Palette
Our four core products anchor our color system and should be treated as our primary brand colors in addition to Black, White, and Cream.
Color Usage
Consistency in our color usage allows us to introduce new SKUs while maintaining the edge and vibrancy of our brand. We pair colors together from the same product and never mix them. In some cases, black or white can be used as an effective color style. Don’t mix a book hex and a .shop token in one asset.
Each benefit is represented by bold and chunky icons. Our style is achieved by minimizing the level of detail. These icons are mostly used on packaging, but may be used in other cases when appropriate.
FreshnessBalanceChemistryConfidence DailyCleanpH-FriendlyStay juicy
The building-block devices represent our core brand idea: Sweet Spot slots into your schedule, and takes whatever form you need it to. We represent this idea through a simple geometric grid applied to typography and holding shapes. Limit the number of “blocks” to no more than three per composition.
Archivo Black’s inherent blocky forms can be used as a blocking device. It commands a presence in our composition and helps anchor supporting text. Typographic building blocks should be thought of as our primary visual device to keep our visual language simple yet dynamic.
We use geometric shapes as windows for photography of people or textures, and occasionally solid colors. Triangles may be used as a tagging device to hold minimal messaging. Here, our headline behaves like a building block in our composition.
Step 1: Establish the margins and grid.
Step 2: Create simple shapes or place text along the grid.
Step 3: Add messaging and imagery to the composition.
Geometric blocks have rounded corners in our brand system. When two blocks sit next to each other, they are separated by a gap created by applying a stroke to each block. Keep radius and gap consistent across mobile, digital, and print. On packaging, multiplying a block’s stroke weight by 4 produces an appropriate corner radius.
Our packaging is where type, logo, and photography come together to create a heroic, proud presence. The overall format (big identity, photography module underneath) stays consistent, while color and product photography highlight each SKU we offer.
Happy Viking’s photography style is bright, bold, and optimistic — so is ours. Strong contrast should be used to highlight our delicious products, and minimal styling should be employed, with the goal of showcasing our packaging against simple backgrounds. Label is Soona pixels. Never redraw type on the bottle.
Sweet Spot is for anyone who wants to activate the most confident version of themselves. Our photography of people should reflect that, with a wide array of models, our everyday heroes. People should be captured in the moment, whether at the sink or in full sun.
For any questions about using these guidelines, please start here and say which section to change.
tastethesweetspot.com
tastethesweetspot.shop